The fun is in the giving
Intro
The standard
Digital gifting is on the rise. Giftomatic believes the app can become the standard in digital gift-giving, whilst having the strongest businessmodel in the market combining gift card sales with affiliate marketing.
Why is the app for sale?
Because of the massive successes of the Giftomatic partner tools, Giftomatic is looking for a new owner for the Giftomatic app. The app was launched in November ’21 and has shown very promising results. But it does not fit anymore within Giftomatics strategy.
Business model
You can sell your own gift card(s) and make 100% of the margin. On top of that you can expect affiliate revenues. The average of Giftomatic has been €3,52 per redeemed gift card.
The tools
A mobile app is a powerful saleschannel which is always in a users pocket, only a few minutes away from a purchase. A gift card app aligns with the growing demand amongst customers of going digital and plastic-free.
It’s about the experience
The challenge of digital gift cards is to add a nice experience. With two unique personalisation features, the Giftomatic app stands out.
A face-swap videomaker with music adds a humoristic touch to the digital gift, while the preselection tool allows the giver to do gift-suggestions. Making it a much more thoughtful gift.
Virality
Every receiver of a gift, must download the app. This way usage of the app automatically results in new users.
Competitor
Prezzee
The Australian company Prezzee (2015) is having a massive success with its mobile app, focussing on technology and a great experience.
The CEO of Prezze said that Prezzee is on track to process more than $1 billion Australian dollars in corporate and retail cards in its 2022 fiscal year (source).
Geo’s
Prezzee is originally from Australia, now also growing fast in USA, UK and will soon launch in France & Germany.
Core features
Business model
Metrics
8,1%
Conversion from account to purchase
€29,88
Average gift card value purchased
68%
Of all purchased gift card value is redeemed
€3,52
Additional affiliate revenue per redeemed gift card
Results
Implementation
All Giftomatic tools work as a websnippet and can be embedded in a webpage. This works similar to embedding a Youtube video.
Styling
The Giftomatic tools will have the same look & feel as the style of the website, to ensure that card holders experience it as a native element.
Installs
Installs
In Q4 Giftomatic did a lot of marketing, resulting in the installs reported in the previous slides. Below you can see the total amount of installs per platform.
iOs total active installs over time
Android cumulative installs
Installs
Giftomatic spent €20k on advertising in December ’21, divided over the following media. Detailed advertising report is available upon request.
Affiliate revenues
Technology
Partnership
What our users say
Explainer videos
How to create
How to give
How to redeem
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